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Find Your Sound
Novation's Shoreditch Pop-Up Store
Catagory
Visual Identity
Event Design
Graphic Design
Illustration
Interior Design
Animation
To promote the launch of its new line of colourful controllers, Novation opened a pop-up store in Shoreditch, designed to engage more people with music and showcase how Novation makes music creation easier and more accessible. I was responsible for developing the brand identity for the campaign and designing the store interior. To integrate with Shoreditch's vibrant street art scene, I created a playful mural that encouraged users to "find their sound" and which covered the main wall at the store’s entrance, drawing colours from the pads in Novation's Launch series. These colours were applied to furnishings throughout the space, and the mural pattern was used consistently across campaign assets, from T-shirts and coffee cups to tube advertisements and Instagram teasers.
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