Property Marketing Campaigns — Social, Paid, and Email
Getting a building in front of the right people takes more than great photography and a strong brand. It takes consistent, targeted activity across the channels where occupiers, investors, and agents actually spend their time.
At Pave, we run digital marketing campaigns for commercial property clients — managing social media accounts, building and executing paid advertising, and producing HTML email campaigns that look as good as the buildings they're marketing.
We keep it focused. We don't offer everything to everyone. What we do, we do properly.
Dedicated LinkedIn & Instagram Accounts
Targeted LinkedIn Ads
Post Campaign Report
HTML Email Campaigns
Post Campaign Report
Logo Design
Typography
Colour Palettes
Brand ID
What We Do
LinkedIn and Instagram Management
For commercial property, LinkedIn and Instagram are the two channels that matter most — LinkedIn for reaching occupiers, investors, and agents; Instagram for building brand presence and showcasing the quality of a scheme to a design-conscious audience.
We manage property LinkedIn and Instagram accounts on a retained basis. That means a consistent posting schedule, professionally written and designed content, community management, and a clear content strategy aligned to your leasing or brand objectives.
For property schemes, this typically includes project updates, photography showcases, local area content, occupier lifestyle posts, and market commentary. For workspace brands, it extends to community content, desk and suite availability, member spotlights, and events.
We handle everything — strategy, copywriting, graphic design, scheduling, and monthly reporting. You stay informed without it consuming your time.
Paid Advertising
We manage paid digital advertising campaigns for commercial property clients on LinkedIn and Google, targeting the specific audience profiles most relevant to your asset or brand.
LinkedIn paid advertising is particularly effective for commercial property: you can target by company size, industry, seniority, and job title — reaching the decision-makers who influence office and workspace choices directly, rather than waiting for them to come to you. We build and manage LinkedIn campaigns that generate viewing requests and qualified enquiries, not just impressions.
Google Search advertising captures active intent — people searching for office space, workspace, or commercial property in a specific location right now. We manage search campaigns with tight keyword targeting, properly structured ad groups, and landing pages built to convert.
We handle audience setup, ad creative, copy, budget management, ongoing optimisation, and clear monthly reporting on what your spend is actually achieving.
HTML Email Campaigns and Newsletters
A well-designed HTML email cuts through in a way that a plain-text message doesn't. For agent communications, occupier updates, investor reporting, or scheme newsletters, the quality of your email design is a direct signal of the quality of your asset.
We design and build HTML email templates for commercial property clients — branded to your scheme or company identity, mobile-optimised, and built to render correctly across every major email client. We can manage individual campaign sends or produce a regular newsletter on a retained basis, handling copy, design, build, and distribution.
Our HTML email work covers agent briefing emails, scheme launch announcements, monthly scheme update newsletters, workspace member communications, and investor reporting emails.
Who This Is For
We work with commercial property clients who need consistent, professional digital marketing activity but don't have the internal resource — or the desire — to manage it themselves.
That includes developers running social accounts for a specific scheme during its marketing phase, workspace operators who need ongoing social and email management, landlords who want to keep agents regularly updated with a well-designed HTML email, and property sector businesses who want to build a professional LinkedIn presence in their market.
Frequently Asked Questions
Do you manage social accounts on a one-off basis or retainer only?
Both. We work on individual campaign bursts — a scheme launch, a new photography release, a leasing push — as well as ongoing monthly retainers for clients who want consistent activity. We'll recommend what makes more sense for your specific situation.
Do you work on residential as well as commercial property?
Commercial property is our speciality, but we do work on residential projects too. If you have a mixed-use scheme or a residential development that needs the same quality of marketing we bring to commercial, get in touch and we'll tell you honestly whether it's a good fit.
Can you manage our existing social accounts or do we need to start fresh?
We can take over management of existing accounts. Before starting we'll review what's there, give you an honest assessment of what's working and what isn't, and agree a direction before any posting begins.
What does social media management include?
A typical retained social management package includes: monthly content strategy, copywriting and graphic design for each post, scheduling and publishing, community management (responding to comments and messages), and a monthly performance report. The volume of posts per week is agreed at the outset based on your budget and objectives.
Do you write the copy for emails as well as design them?
Yes if required, we can produce the full email — copy, design, and build. You review and approve before anything goes out. If you have an existing copywriter or communications team, we can also work from their draft and handle design and build only.
Can you run paid ads for a residential development?
Yes. While commercial property is our primary focus, we run paid ad campaigns for residential and mixed-use developments too. The targeting approach is different — Meta advertising tends to be more relevant for residential than LinkedIn — and we'll structure the campaign accordingly.
Got a property to market?
If you're planning a commercial property launch or looking to reposition an existing asset, we’d be happy to discuss how we can help.
Get in touch to start a conversation.
Pave Design is a commercial property marketing agency specialising in branding, websites, campaigns, and photography for the UK real estate sector.