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107-113 Great Portland Street

Where character meets creativity

107–113 Great Portland Stret, London

107–113 Great Portland Street is a distinctive commercial office building in Fitzrovia, Central London, forming part of the FitzroviaCo portfolio managed across the Great Portland Street and Fitzrovia area. The building stands apart from its stablemates as the most characterful and unconventional property in the collection — its interiors combining bold, warm design choices with original architectural details including period parquet flooring and retained structural features that give the space genuine personality.
 

The building's location on Great Portland Street places it within one of Central London's most sought-after neighbourhoods for independent and creative businesses, surrounded by acclaimed independent restaurants including The Portland, as well as the full range of amenities that make Fitzrovia one of London's most desirable places to work. The interior fit-out and brand identity were developed by Manchester-based design studio 'kin.

Our roll

Website development

Last Updated: 20th April 2026

As the most characterful building in the FitzroviaCo portfolio, 107–113 Great Portland Street required a website that could match its personality without undermining its credentials as a serious commercial proposition. Working in close collaboration with 'kin's design and art direction team, Pave built a bespoke website at fco-107gps.com that leans into the building's unconventional character through distinctive details and playful design touches — all while remaining fully functional as a commercial property marketing tool for prospective tenants.
 

The result is a site that feels as individual as the building it represents, sitting coherently within the wider FitzroviaCo digital family while giving 107–113 a voice and identity entirely its own.

Team

Designer
Akmal Firiki, 'kin

Art Direction
Connor Armitage, 'kin

Website Build
Christien Michaels, Pave

Link

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107-113 GPS Website
107-113 GPS Website

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Videography & Photography
FitzroviaCo
Website Development
Website Development

Mike Wilcox

LEAD CREATIVE

mike@pave.design
0752 219 0381

Christien Michaels

CREATIVE DIRECTOR

christien@pave.design
0745 423 5449

Graphic Design

Websites

LinkedIn & HTML

Videography

Photography

Aerial & Drone

Contact

Concorde Park
FitzroviaCo
Website Development
Visual Identity | Website | Photography
Concorde Park
Visual Identity | Website
Pacific House

More projects

Mike Wilcox

LEAD CREATIVE

mike@pave.design
0752 219 0381

Christien Michaels

CREATIVE DIRECTOR

christien@pave.design
0745 423 5449

Videography

Photography

Aerial & Drone

Visual Identity & Graphic Design

Website Design & Development

LinkedIn & HTML

Contact

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