Interior design studio 'kin — whose work spans high-end residential and commercial interiors — approached Pave to build the digital home for FitzroviaCo. Having developed the brand identity and website design in-house, 'kin needed a development partner who could translate their creative vision into a fully functional, high-performance website without compromising the premium feel of the original design.

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The central challenge was one of scale and usability: with nine distinct properties under one umbrella brand, the site needed to allow prospective tenants to filter and navigate the portfolio intuitively, finding the right space for their business without friction. Pave built a polished, fully responsive site at fitzroviaco.com that handles this complexity cleanly — presenting each property with clarity while preserving the cohesive brand experience 'kin had designed across the collection.